Behind-the-scenes look at design for social impact

We talked about design for social impact last fall. If you want to learn more about how the design approach can be applied to problems in the developing world, check out this blog.  It follows Jeff Chapin, a designer (or engineer?) who is taking a sabbatical from IDEO to work on a low-cost latrine with International Development Enterprises (IDE).  Jeff is blogging daily about his experiences working in Cambodia.  A great read if you’re interested in design for the other 90%.

As well, I’m taking a fantastic class this spring in the civil engineering department called Design for Sustainable Communities.  Taught by Ashok Gadgil, the class takes a hands-on approach to designing innovative products to address critical needs in both developed and developing countries. I’m working on a cross-disciplinary team (2 mechanical engineers, 1 environmental engineer, 1 business school student – me!) to re-envision the solar box cooker for the Indian market.  Solar box cookers have been around for many years.  The technology is simple – sun hits box, box cooks food inside.  But in the last 30 years, there has been almost zero innovation to the design or materials — advances have generally focused on increasing energy efficiency, rather than usability.  So there’s a huge potential to create a better, more relevant solution to spur mass adoption.

Other projects that my fellow students are working on include:

• Solar water heater for Guatemala (technology = solar panels on urban roofs for heating water)
• Arsenic remediation in Bangladesh (arsenic is colorless and odorless, but can be removed using a Lawrence Berkeley National Lab (LNBL) technology)
• Bioclimatic design for “kit” houses in South Pacific

Very inspiring stuff indeed!

The role of design and social impact

Another fantastic round of speakers at our weekly seminar series – Market-based Approaches for Reducing Poverty. This time the speakers were our very own senior lecturers: Jocelyn Wyatt of IDEO’s Design for Social Impact and David Lehr of Mercy Corp’s Social Innovation team.  While Jocelyn and David have done a great job facilitating dialogue with other speakers during class, it was really interesting getting to hear about their own experiences and background.

Jocelyn, and her colleague Sally Madsen, kicked off the session with an introduction to IDEO’s design approach and how it can be applied to achieve social impact in developing countries.   Development is a topic we’ve heard about many times before, but this time Jocelyn and Sally emphasized a different perspective -a bottoms up approach, talking directly to the people being affected, and coming in with no preconceptions but an open mind and a willingness to listen.  The ideas weren’t necessarily revolutionary, but sparked the “a hah!” and “well, of course that makes sense” moments of insight several times throughout the presentation.  A couple of examples:

• Place individual behavior in the broader context (e.g. don’t ignore the role that culture plays, as illustrated by Yang Liu’s East vs. West)
• Realize that design trade-offs are necessary for different audiences (For example, both IDE and KickStart have irrigation pumps. IDE pumps are made out of bamboo and are affordably priced to the mass market. In contrast, KickStart has a more reliable, but expensive metal pump.  Both products serve the same need, but with completely different business models).
• Understand that owning a business is risky and most entrepreneurs in developing countries would prefer a more steady source of income if given a viable alternative

First day of class beating my expectations

Day 1 of the new GIH Speaker Series – “Market-Based Solutions to Poverty”…how can any MBA—especially a Haas MBA—not be interested in this class given the title? Well, if the first class was any indication, it’s not going to disappoint.

This class, which was bursting at the seams, was the brainchild of my good friend Roxanne Miller, who didn’t join us for the kickoff as she was trekking around somewhere in Africa. She’s, you know, cool like that. But we were joined by two international development gurus – David Lehr, who will be running the actual course, and guest speaker George Scharffenberger, who heads the Richard C. Blum Center at Haas and as such has purview over all things international development at the school.

Lehr, who has spent time with Acumen Fund and is now with MercyCorps, expertly and passionately set the stage for the course and shared his overarching views on development. He then turned over the reins to Scharffenberger, who stole the show with his remarkably entertaining survey of the major modes of development and schools of thought over the last half-century.

It was an atypically hot late August afternoon in Berkeley – and the overflowing room of mostly first- and second-year full-time MBAs was noticeably engrossed as George walked us through the field to which he’s dedicated his life—and thus has an incredible knowledge base in—in a single hour. As someone getting increasingly interested in international development despite having no real experience in it per se, I found it to be a fascinating (and informative) look back. George drove home the point that, while prevailing development approaches have evolved over the years (and many efforts have been largely futile), it’s incumbent on us – the next generation of change agents – to really understand the history of development and what has and hasn’t worked. There are lessons to be learned from successes and failures, and we can’t (and shouldn’t) be reinventing the wheel.

That seemed to make a lot of sense to me. I was sold.

And George was a special treat for me given the crazy connections my family has to him – which he (uneasily for me) chose to mention at the very outset of his talk. My dad worked with him for years at an NGO outside of D.C. called Volunteers in Technical Assistance, and my stepmom was in the Peace Corps with him in Senegal!

Small world. Even when your workplace is literally, well…the world!

I felt the stares of my classmates bear down on me when he mentioned this, expecting me to be some kind of expert in the subject matter, which, again, I am not, but it was no big deal. I, like all of them and like my dad, stepmom, George and David, am all about playing my part in alleviating poverty and improving people’s lives. We were all bound by that shared interest and passion, and the excitement and connection in the room was palpable.

I’m super pumped for the rest of the class. The speakers and readings lined up seem well-thought-out and credible, and I can’t wait to dive deep into this newfound interest of mine. The class certainly got off to the best start imaginable – the stuffy room and lack of seats notwithstanding.

-Omar Garriott, 2nd Year Full-Time MBA

FallA Speaker Series…Market-Based Solutions to Poverty

I couldn’t be more excited to announce a new speaker series for FallA that GIH has been helping organize along with two Acumen Fund Alumni, David Lehr and Jocelyn Wyatt.  The speaker series is titled: Enterprising Solutions: Market-Based Approaches for Reducing Global Poverty.

You can read all about the class including the specific topics and speakers for each week.  This class is going to be an excellent forum to discuss and learn about these newer market-based approaches to development.  My goal is to make the class as inter-disciplinary as possible by inviting students from across the campus to join the debate and dialogue about these topics.   We want to use this class to help students meet others who are interested in these same areas, regardless of their discipline.

This speaker series is the result of a partnership between GIH and two excellent ambassadors to this field: David Lehr and Jocelyn Wyatt.  David and Jocelyn have volunteered their time to lead lectures at the beginning of each class and used their fantastic network to recruit some top-notch speakers!  I can’t thank them enough for their dedication to making this class happen.

I look forward to seeing you in class!

-Roxanne Miller

GIH Co-Chair